Advertising bans have been shown in various contexts to negatively impact per capita consumption: Saffer & Chaloupka conclude that comprehensive bans do reduce tobacco consumption
Food and Drug Administration study, the agency found that 20 percent of high school students reported using e-cigarettes
Authorities who are reacting to these cases by advising no one to vape are by default sending the message to people who have quit smoking through vaping that they should return to tobacco

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Oxfordshire County Council is considering following suit, having announced its aim to go completely smoke-free by 2025
Mr Justice Green is being asked to rule on the legality of the measures in a judicial review action by Philip Morris International, British American Tobacco, Imperial Tobacco and Japan Tobacco International