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In fact, the burgeoning market is already booming
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Reinventing brands from addiction to aspiration If the technology of PMIs reinvention lies in IQOS and inhalable science, the psychology lies in its brands
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Philip Morris has been plowing billions of dollars in promoting IQOS, a heat-not-burn product used by millions of consumers outside the United States
(New York has the highest tax at $5.35 and Missouri has the lowest at 17 cents.) 6-8 Loose or smokeless tobacco is taxed at 10% of the wholesale cost price
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